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People > Professor > Kihan Kim

K I H A N   K I M

1 University Station, A1200, CMA 7.142

The University of Texas at Austin, Austin, TX 78712

Tel: 512-779-8538, E-mail: kimk@mail.utexas.edu

 

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EDUCATION

 

DEPARTMENT OF ADVERTISING, THE UNIVERSITY OF TEXAS AT AUSTIN Austin, TX (2001~present)

Ph.D. Candidate in Advertising (Expected Graduation: May 2006)

  • Highlights: Published academic research in peer-reviewed journals; taught at Austin Community College as adjunct faculty; presented papers in academic conferences; interned in industry; reviewed manuscripts for journal publication; professionally created and managed Web sites; assisted lectures as a teaching assistant

  • Dissertation (Chair: Dr. Patricia A. Stout): “Managing Corporate Brand Image through Sports Sponsorship: Impacts of Sponsorship on Building Corporate Ability, Social Responsibility, Credibility and Attitude”; Proposal defended in September 2005

  • Honors: Fellowships based on academic accomplishments from The University of Texas at Austin, including the University Fellowship (2001-2002), Jesse H. Jones Fellowship (2004-2005) and University Continuing Fellowship (2004-2005)

 

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SCHOOL OF JOURNALISM, UNIVERSITY OF MISSOURI – COLUMBIA Columbia, MO (1999~2001)

M. A. in Journalism, 2001

  • Highlights: Emphasis on New Media/Information Technology and Mass Media Theory

  • Thesis (Chair: Dr. Glen T. Cameron): “Effects of Moving Images on Sports Web Sites: A Uses and Gratifications Approach”

  • Honor: University of Missouri Korea Alumni Scholarship (1999-2000)

 

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COLLEGE OF EDUCATION, SEOUL NATIONAL UNIVERSITY Seoul, Korea (1992~1996)

B. A. in Physical Education, 1996

  • Highlights: Emphasis on sport psychology concentrating on sport audience and spectators in scholarly work; focused on skiing and gymnastics in practical skills; received 2nd Level License for physical education

  • Honor: College of Education Scholarship for academic distinction (1992-1996)

 

 

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RESEARCH

 

RESEARCH INTERESTS

  • Primary Interests: Non-traditional Advertising (e.g., corporate sponsorship & product placement); Advertising with New Media Technology (e.g., mobile advertising & Internet advertising)

  • Secondary Interests: Brand Management; Consumer Behavior and Psychology; Theories in Advertising and Mass Communication; Persuasive Communications; Corporate Advertising; Sports Marketing; Health Campaign

 

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REFEREED PUBLICATIONS

  • Yoo, Chan Yun and Kihan Kim (2005), “Processing of Animation in Online Banner Advertising: The Roles of Cognitive and Emotional Responses,” Journal of Interactive Marketing, 19(4), 18-34.

 

  • Terry Daugherty, Wei-Na Lee, Harsha Gangadharbatla, Kihan Kim and Southaly Outhavong (2005), “Organizational Virtual Communities: Exploring Motivations behind Online Panel Participation,” Journal of Computer Mediated Communication, 10(4), http://jcmc.indiana.edu/vol10/issue4/daugherty.html.

 

  • Yoo, Chan Yun, Kihan Kim and Patricia A. Stout (2004), “Is Animation Better? Assessing the Effects of Animated Banner Ads in the Hierarchy of Effects Model,” Journal of Interactive Advertising, 4(2), http://jiad.org/vol4/no2/yoo/index.htm.

 

  • Kim, Kihan and Jongmin Park (2001), "Kicking off the New Millennium: News Frame Analysis on Korea and Japan's Co-Hosting of World Cup 2002," Sungkok Journalism Review, 11(Winter), 25-47.

 

Under Review:

 

  • “Does Size Matter?: Exploring the Role of Event Size in Corporate Sports Sponsorship” (with Sejung Marina Choi), under review of Journal of Business Research.

 

  • “Impact of Attribute Agenda-Setting on Attitudes” (with Dr. Maxwell McCombs), under 2nd revision of Communication Research.

 

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CONFERENCE PROCEEDINGS

  • Daugherty, Terry, Harsha Gangadharbatla and Kihan Kim (2005), “Polychronic Media Consumption: Exploring Attitudes toward Simultaneous Media Use,” Proceedings of the 2005 Conference of American Academy of Advertising, 74-76.

 

  • Kim, Kihan and Terry Daugherty (2004, forthcoming), “Effects of 3-D Visualization on Persuasion in Online Shopping Sites: A Moderating Role of Product Knowledge,” Proceedings of Asia-Pacific Advances in Consumer Research, 6.

 

  • Lee, Wei-Na, Patricia A. Stout, Sejung Marina Choi, Kihan Kim, Liza Stavchansky and Abhilasha Mehta (2004), “Direct-to-Consumer Pharmaceutical Advertising: How Is It Working?” Proceedings of the 2004 Conference of American Academy of Advertising, 94.

 

  • Kim, Kihan and Patricia A. Stout (2004), “The Power of Suggestion: The Nature of Persuasion of DTC Advertising for Antidepressants,” Proceedings of the 2004 Conference of American Academy of Advertising, 96.

 

  • Kim, Kihan, Chan Yun Yoo, and Patricia A. Stout (2003), “Has Animation Been Overused in Online Advertising? Effects of Animation and the Role of Affective Responses in Viewers' Perception of Banner Ads,” Proceedings of the 2003 Conference of American Academy of Advertising, 100-111.

 

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CONFERENCE PRESENTATIONS

  • Daugherty, Terry, Harsha Gangadharbatla and Kihan Kim (2005), “Polychronic Media Consumption: Exploring Attitudes toward Simultaneous Media Use,” presented at the 2005 Annual Conference of American Academy of Advertising, Houston, TX.

 

  • Kim, Kihan (2004), “Attribute Agenda-Setting and Its Consequences,” presented at the 2004 Annual Conference of the International Communication Association, New Orleans, LA.

 

  • Kim, Kihan and Terry Daugherty (2004), “Effects of 3-D Visualization on Persuasion in Online Shopping Sites: A Moderating Role of Product Knowledge,” presented at the 2004 Asia-Pacific Conference of the Association for Consumer Research, Seoul, Korea.

 

  • Kim, Kihan and Patricia A. Stout (2004), “The Power of Suggestion: The Nature of Persuasion of DTC Advertising for Antidepressants,” presented at the 2004 Conference of American Academy of Advertising, Baton Rouge, LA, 2004.

 

  • Yoo, Chan Yoon, Kihan Kim and Patricia A. Stout (2004), “Processing of Animation in Online Banner Advertising: The Role of Cognitive and Emotional Responses,” presented at the 2004 Annual Conference of American Academy of Advertising, Baton Rouge, LA.

 

  • Kim, Kihan, Chan Yoon Yoo and Patricia A. Stout (2003), “Has Animation Been Overused in Online Advertising? Effects of Animation and the Role of Affective Responses in Viewers’ Perception of Banner Ads,” presented at the 2003 Annual Conference of American Academy of Advertising, Kansas City, MO.

 

  • Yoo, Chan Yoon, Kihan Kim and Patricia A. Stout (2003), “Effectiveness of Animated Banner Advertising: Hierarchy of Effects Model,” presentation at the 2003 Annual Conference of American Academy of Advertising, Kansas City, MO.

 

  • Kim, Kihan and Glen T. Cameron (2002), “Effects of Moving Images on Sports Web Sites: A Uses and Gratifications Approach,” presented at the 2002 Annual Conference of International Communication Association, Seoul, Korea.

 

  • Kim, Kihan and Jongmin Park (2002), “Athlete Endorsements in Advertising: Effects of Celebrity Endorsement, Sponsorship and Ethnicity of Endorser,” presented at the 2002 Annual Conference of Association for Education in Journalism and Mass Communication, Miami Beach, FL.

 

  • Kim, Kihan and Jongmin Park (2001), “Kicking off the New Millennium: News Frame Analysis on Korea and Japan's Co-Hosting of World Cup 2002,” presented at the 2001 Annual Conference of Association for Education in Journalism and Mass Communication, Washington D.C.

 

Under Review:

 

  • “Enhancing Corporate Credibility through Sporting Event Sponsorship: A Model of Consumer Response to Corporate Sponsorship (with Sejung Marina Choi), under review of the 2006 Annual Conference of American Academy of Advertising.

 

  • “Government PR Practices in South Korea: A Case Study of the Korean Information Service and the National Image Committee” (with Jiho Jang and Jongmin Park), under review of the 2006 Annual Conference of the International Communication Association.

 

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WORK-IN-PROGRESS

  • “Advertising with Mobile Devices: Understanding Consumer Motivations to Use Mobile Devices as Advertising Media” (working title), targeted for Journal of Interactive Marketing.

 

  • “Consumer Learning from Advertising and Virtual Product Experience” (working title), targeted for Psychology & Marketing.

 

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EXPERIENCE

 

ADJUNCT FACULTY August 2004 ~ May 2005

  • Adjunct Faculty of Austin Community College (August 2004 ~ May 2005) – ranked by the U.S. Department of Education as the eighth-largest community college in the nation; taught and graded an undergraduate course, “Introduction to Mass Communication,” for two semesters (Fall 2004 and Spring 2005); received “Excellent” (top rating) as the overall rating in the faculty evaluation

 

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TEACHING ASSISTANT August 2002 ~ May 2004; August 2005 ~ present

  • Teaching Assistant in the Department of Advertising, The University of Texas at Austin; assisted with lecturing and preparing course materials for graduate courses related to advertising theory, health communication, and research methods; led class discussion and class projects for selected courses

    • Teaching Assistant assignments included “Advanced Research in Advertising” (Fall 2005), “Theories of Persuasive Communication and Consumer Decision Making” (Spring 2003; Spring 2004), and “Communication and Social Change” (Fall 2002; Spring 2003; Fall 2003; Spring 2004)​

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  • Teaching Assistant for International Reporters' Computer-Assisted Reporting training program at the National Institute for Computer-Assisted Reporting (Summer 2000), University of Missouri-Columbia

 

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WEB PUBLISHING & MANAGEMENT January 2002 ~ January 2003

  • Online Communication Planner/Web Publisher of the Center for Health Promotion & Disease Prevention Research in Underserved Population, funded by the National Institute of Nursing Research of the National Institutes of Health (Spring 2002 ~ Spring 2003); created and managed the Web site (available at http://www.nur.utexas.edu/chpr2000/home_overview.htm)

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PAPER REVIEW

  • Reviewed manuscripts submitted for possible journal publication

    • Journal of Interactive Advertising (2004), Special Issue on Gaming and its Relationship with Advertising, Marketing and Communication, 5(4), Fall 2004

    • International Journal of Internet Marketing and Advertising (forthcoming), focusing on Cross-Cultural Issues in e-Advertising

 

 

PROFESSIONAL ACTIVITIES

  • Marketing Researcher/Consultant for the Management Strategy Division of the Samsung Economics Research Institute (SERI), Seoul, Korea (www.seriworld.org) (Intern, June-July 2003)

 

  • Health/Science/Environmental Reporter for Columbia Missourian (http://digmo.org), a daily newspaper of Columbia, Missouri (May-August 2000)

 

  • Instructor (1st Lieutenant) of Recruit Training School and Platoon Leader (2nd Lieutenant) of 30th Mechanized Infantry Division in the Republic of Korea Army (ROKA) (February 1996-June 1998)

 

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EXTRACURRICULAR ACTIVITIES & LEADERSHIP

  • President of Korean Student Association of the College of Communication, University of Texas at Austin (academic year 2003-2004)

 

  • Acquired Level III (the second-highest level) International Ski Instructor’s License from the Canadian Ski Instructors’ Alliance (CSIA), and Level II (the second-highest level) Coach’s License from the Canadian Ski Coaches’ Federation (CSCF) in winter 1999-2000; Ski Instructor of Silver Star Ski Resort in Vernon, Canada (gave multi-level private and group lessons during 1998-1999 winter)

 

  • Catholic Church Weekend Bible Study Teacher, Seoul, Korea (1992-1995); Representative to the 10th Biennial World Youth Day held in Manila, Philippines, for Seoul Parish Catholic Church (1995); Head of Seoul Parish 9th District Principals' Organization (1994); President of Apkujung Catholic Teachers Organization (1994)

 

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PROFESSIONAL AFFILIATION

Academic Affiliation:

  • American Academy of Advertising (AAA)

  • Association for Consumer Research (ACR)

  • International Communication Association (ICA)

  • Association for Education in Journalism and Mass Communication (AEJMC)

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Non-academic Affilication:

  • Canadian Ski Instructors’ Alliance (CSIA)

  • Canadian Ski Coaches’ Federation (CSCF)

 

 

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FELLOWSHIP & SCHOLARSHIP

 

  • University Continuing Fellowship (awarded by the Office of Graduate Studies, University of Texas at Austin; $5,000; academic year 2004-2005)

 

  • Jesse H. Jones Fellowship (awarded by the College of Communication, University of Texas at Austin; $5,600; academic year 2004-2005)

 

  • Robert M. Gray Scholarship (awarded by the Department of Advertising, University of Texas at Austin, $1,000)

 

  • Professional Development Award (awarded by the Office of Graduate Studies, University of Texas at Austin; $650; Spring 2004)

 

  • Morris Hite/Tracy Locke Scholarship (awarded by the Department of Advertising, University of Texas at Austin; $2,000; academic year 2003-2004)

 

  • University Fellowship (awarded by the Office of Graduate Studies, University of Texas at Austin; $6,000; academic year 2001-2002)

 

  • University of Missouri Korean Alumni Scholarship (awarded by the University of Missouri Korea Alumni; $4,000; academic year 1999-2000)

 

  • College of Education Scholarship for Academic Distinction (awarded by the Seoul National University; academic years 1992-1996)

 

 

COMPUTER SKILLS

 

 

STATISTICS, DATABASE, GRAPHIC & WEB PUBLISHING

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  • Statistical analysis with SPSS, SAS and Mplus; Web Survey skills using ColdFusion; Web publishing skills using HTML and Dreamweaver; Graphic Design Skills using GIF animation, Flash, Adobe Photoshop, Adobe Premiere and QuarkXPress; Database Management with Microsoft Excel and Access

 

 

REFERENCES

 

Patricia A. Stout, Ph.D.
John P. McGovern Regents Professor in Health and Medical Science Communication
Department of Advertising, College of Communication, CMA 7.142

The University of Texas at Austin, Austin, TX  78712
Phone:  (512) 471-8152,

E-mail: pstout@mail.utexas.edu

 

 

Sejung Marina Choi, Ph.D.

Assistant Professor

Department of Advertising, College of Communication, CMA 7.142
University of Texas at Austin, Austin, TX  78712

Phone: (512) 471-3359

E-mail: marina@mail.utexas.edu

 

 

Maxwell McCombs, Ph.D.

Jesse H. Jones Centennial Chair in Communication

School of Journalism, College of Communication

University of Texas at Austin, Austin, TX  78712

Phone: (512) 471-8416

E-mail: maxmccombs@mail.utexas.edu

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